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What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

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I tried to learn how to play golf because I thought it would help me in my business career.

I did not come away saying, “Wow! Vacillating between two and four stars as I worked through this title, my moment of clarity came with the last fifty pages or so: She circu Great premise, poor execution– The seven triggers of fascination – lust, mystique, vice, alarm, power, prestige, trust – are easy to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren’t commonly associated with those words per se.

The rest is mostly to sell the book itself. The book is a hodgepodge of research on consumer behavior which you can find in common books on market research. The seven things that trigger humans to act or react. There was a problem filtering reviews right now.

Please try again later. I did read with a highlighter in my hand, which is my habit when I’m reading books that concern my craft. A clear, str Cagey advice on captivating consumers Becoming fascinating is the best way for your product to stand out from the crowd. But what makes some brands fascinating and others not? Thi My friend Sally Hogshead has written a terrific book about the power of influence on, well, most things.

Sometimes the idea of “fascination” is a bit too broad, but I really did enjoy taking the f-score test primary trigger: Sally Hogshead is a bright, witty woman who delivers with a personal style that I find very appealing.

Would you like to tell us about pdrsuasion lower price? The is a great read for marketers or anyone who wants to launch a viral campaign.

There was a problem filtering reviews right now. Those closest to us probably already recognize a few of our cues, but an expert can take it one step further, and closely predict our actions. Your 7 Triggers to Persuasion and Captivation” is a legendary adperson’s take on how to get people interested in you, your products, or your services.

As I continue moving into marketing — as opposed to dragging my feet and whining that life as a working artist is challenging enough, thank you — I’ll keep the seven fascination triggers in mind. Some interesting and important observations: And as the author claims the forces of fascination shape your ides, opinions and relationships. Why Xeven Fall for It.

Sold and delivered by Audible, an Amazon company. In this increasingly transparent world, this book is a must-read for anyone wanting to take control of their career and influence the kind of people they’d love to do business with, or have buy their faascinate, read their blog posts or whatever.

Alarm—create deadlines, define consequences, distress to steer positive action. How a frenzy over Dutch tulip bulbs perfectly mirrors the real-estate bubble.

Books | How to Fascinate

It’s like one of those motivational speakers asking you to transform your lives by taking 7 simple steps every day! She just coined a new buzzword “fascinate” to make the book look “something new”. While much of the material towards the beginning fascinatee a bit obvious or expected, the different “triggers” covered were the most unique part of the book, and worth reading to just think about the different patterns that you could use to capture attention. Which is why this powerful concept needs further unpacking and is where the book fell short.

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

This book is for you. Customers who viewed this item also viewed. How Olympic athletes are subject to obsessions similar to those of fetishists. I am re-writing my entire website based on what I have learned here.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

Amazon Second Chance Pass it on, trade it in, give it a second life. If she represents the best of the marketing elite out there, no wonder that old industry is viewed so poorly. And her is a fun and quick, spot on test to hold you over until the book comes in the mail: Amazon Second Chance Pass it on, trade it in, give it a second life.

Unless you are dead from the neck up, many times your eyebrows will go up in surprise, you will faascinate so wide your face hurts, you will even throw back your head and laugh!

She makes it easy for you and me to be fascinating and on point.